DIGITAL PUBLISHING & MEDIA
There is an urge for larger industry publishers to disrupt status quo in their approach to utilising traditional data sources.
Investing in smart data insights enables a new level of decision-making powered by data collected across Books, Publishers and Genre.
Creative experimentation is a must if you’re planning to stay ahead of the curve.
Digital-first publications have more freedom to push the limits with new customer-centric experiences, leaning on Mobile apps and Big data to reach and entice audiences with targeted content selections.
LEVERAGING ON BIG DATA INSIGHTS
What data insights can back up strategic and operational decisions in publishing? Is it relevant, updated and accessible in real-time?
Evaluating re-publishing strategies
Educational publishers can access data insights supporting a re-publishing decision. Eg. will additional chapters increase value or become less attractive?
Independent authors evaluation
What data backs up the decision when trade publishers makes an offer on independent authors of new science fiction novels?
Pricing backed by smart data
What data is collected to make more calculated decisions on price premium strategies?
Re-packaging series into
Data can empower Independent publishers when considering making an existing series into audiobook versions.
Should it be sold as serialised content, or traditional audiobooks for each title?
PUBLISHING POWERED BY DISRUPTIVE TECHNOLOGIES
Artificial Intelligence, machine learning,
algorithms and data analysis
Applying Artificial Intelligence, machine learning, algorithms and data analysis to
predict content marketability, improve discovery and drive sales for publishers.
Empowering the evaluation process
Do you use attention-grabbing content packages to make readers care about certain topics?
Has the content you post been triggered by the interests of your readers?
How do you qualify which stories are optimized for certain media and geography, eg. running a Facebook marketing campaign in Germany?
How would you compare three learning books for children to evaluate which one is most likely to win popularity and hit sales targets, (given all books are priced equally)?
Digital publishing 2019
Statistics below are received from the Association for Online Publishing (AOP) and
Deloitte Quarterly Digital Publishers Revenue Index. The survey is based on the responses from
21 UK digital publishers, including 15 B2C and 6 B2B companies.
multi-platform revenues rose
by 20%, reflecting responses to
changing consumer behaviors
increase in online video
revenue (while subscriptions
increased by 14%)
of the publishers value
the introduction of new products
and services as a high priority
over the next 12 months
Referral Source Platforms, such as Google News, Flipboard and Instagram, have become more important for digital publishing sites
Launched directly to over 127 countries in May 2018.
Presenting a customizable flow of news articles from several sources around the same topic, based on interest, location, language…
Flipboard referral source
Flipboards’ referral platform has around 145 million users.
Collaborating with thousands of world-class publishers to amplify their content. Rolling out their fourth generation experience for mobile using machine learning blended with editorial features and Influencer input, to organize packaged stories involving the readers passions into Smart Magazines.
Attracting diversity to meet with opportunities in publishing
Shaping Hackathon of diversity team excellence
to spot talent capabilities in action,
co-creating the future of publishing and media.
Contributing to Managing Publishers imprints in strategically developing and marketing a stable of prominent authors and award-winning books, best sellers and high-profile titles.
Collaborating with some of the most foreword writers of our time to Attract, Develop and Launch diverse and promising newcomers evolving into future stars.
PUBLISHING CONFERENCES 2020
Insights in publishing and media makes our clients
stay ahead of the market
“Cannes Lions is the only global event that covers every aspect of how the industry is evolving. There’s nothing else that comes even close.”
The Cannes Lions Festival is where brands, agencies, media companies and consultancies discover how to unlock maximum impact from creative marketing…
“Digital Book World is, without question, one of the most important publishing industry conferences on Earth”.
The industry leaders, the tech leaders, and the curation of the agenda have turned DBW into a premium, must-attend annual event.
500 editors-in-chief and media managers discuss the future of their industry at the European Publishing Congress 2020 in Vienna.
Extraordinary publishers from all over Europe present their print and online projects on content, strategy and design topics, including The European Publishing Awards.
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